The PGA TOUR and the Ladies Professional Golf Association (LPGA) announced this week that they have formalized their longstanding cooperative relationship by entering into a long-term, written strategic alliance agreement designed to further promote the growth of golf. This partnership between the leading men’s and women’s professional golf tours will include areas such as schedule coordination, joint marketing programs, domestic television representation, digital media and exploring the potential development of joint events.
This is great news for our LPGA Tour and Teaching and Club Professionals. This means more television exposure for the LPGA, potentially larger purses for tournaments and more golf instruction available online and on television. It’s a win for the PGA Tour as well because this alliance will attract more female golfers to watch and participate in tournaments.
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